Olevs 9991 For Men – Red
Olevs 9991 For Men – Black
Naviforce 8051L – Blue Rose
Naviforce 8051L – Rose Brown
Naviforce 8051L – Green Rose
Naviforce 8051L – Green
Poedagar 802 L – Gray Blue
Poedagar 802 L – Black
Naviforce 8053 L – Gray
Naviforce 8053 L – Black Brown
Naviforce 8053 L – Black Sliver
Olevs 3626 CH For Men – Gold
Naviforce 8046 CH – Sliver Blue For Man
Olevs TY703 – Brown Black For Men
Curren 8466 For Men – Black Gold
Curren 8461 For Men – Green
Olevs 9812 L – Brown Black For Men
Naviforce 8051 CH – Black Rose
Naviforce 8048 CH – Sliver Rose Black For Men
Naviforce 8066 CH For Men – Gold
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.