Lige 1853 For Man – Brown
Poedagar 802 L – Gray
Curren 8324 – Silver Black
Naviforce 8038 – Black
Curren 8395 – Black
Naviforce 8025 – Black White
Poedagar 805 CH – Black
Olevs 7004 CH For Man – Gold Black
Naviforce 8033 – Green
Naviforce 8033 – Blue
Naviforce 8051T For Man – Black Rose
Naviforce 8052T – Black Rose
Curren 8395 – Silver Black
Naviforce 8042 CH – Sliver Gold
Naviforce 8025 – RoseGold Black
Naviforce 8042 CH – Sliver Blue
Naviforce 8054 – Black
Naviforce 8037 – White Black
Poedagar 802 L – Black Blue
Naviforce 8033 – Orange
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.