Brand
- Curren 25
Curren 8402 – Silver Black
Curren 8355 – Silver Blue
Curren 8324 – Black Brown
Curren 8435 – Silver Black
Curren 8395 – Black Gold
Curren 8395 – Black Green
Curren 8314 – Black-Brown
Curren 8395 – Blue
Curren 9072 CH – Blue
Curren 9015 Women – Rose Gold Blue
Curren 9084 – Gold
Curren 9054 – Black
Curren 9051 Women – Blue
Curren 9052 – Silver
Curren 8398 – Black
Curren 9015 Women – Black
Curren 9087 – Silver
Curren 8402 – Rose Gold Blue
Curren 9054 – Silver
Curren 9051 Women – Silver
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.